The ground rules were simple: With these rules in place, the two launched their design-heavy blog, "40 Days of Dating," in , hoping to "cure" one another of their dating bad habits. Now, a year and a half later, they have a book out under the same name, out Feb. And no stone in their relationship is left unturned. Think of the bright orange book as a field guide to Millennial dating in New York City.
Every text message, tweet, and scrap of dating ephemera like restaurant receipts, Magnolia bakery cartons and even a corporate condom, are methodically filed and documented in the day experiment. Beginning in March , Goodman and Walsh dated, ate, drank and bickered across New York City, with their fights chronicled on iMessage and Facebook chats pasted in the book. Even their couple's therapist weighs in on their social experiment, noting their relationship patterns "were largely related to their particular family histories.
To many fans' delight, the book picks up where the blog left off, after Day The couple — spoiler alert — doesn't end up together, though both Walsh and Goodman say there are no hard feelings, and they remain close. If all of this sounds like the script to some earnest indie Hollywood flick, you're not wrong.
After their blog went viral, Goodman and Walsh were offered movie rights from Warner Brothers. But how did the idea come into fruition? The two thought of the concept in after one of Walsh's relationships turned sour. What happened after Day 40?
This was a real labor of love for us. One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that our stories and issues were not unlike a lot of people's issues. As creative people, we love the process of making something provocative that could potentially inspire and touch people.
Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, asked for lettering contributions, etc.
Two good friends with opposite relationship problems found themselves single at the same time. As an experiment, they dated for 40 days. Forty days of dating. Updated AM, August 21, The rules: See each other every day for 40 days, go on dates thrice a week, see.
We wanted to approach the project with as much sincerity as possible. As designers, our first instinct was to create an elaborate oversized beautiful coffee table book with fancy printing techniques, tip ins, gilded edges, all the bells and whistles.
However we quickly realized that would become an expensive and unaccessible book. The success of our project was in part due to the format and easy access and we wanted to translate that into book form. We collaborated with over 80 designers and illustrators who created typographic pieces for the book for the chapter openings. We generally tend to work with hand drawn markers or ink to illustrate the work, and then scan the drawings and manipulate them digitally. Tim and I work together brilliantly on a creative level. On a personal level, we ride this fine line between love and hate.
We are best friends, but we also know how to piss each other off and make each other go crazy.
That has made the entire process of this project a huge roller coaster. We went from being best friends, to lovers, to creative partners, to business partners; and that was never our intention, it just happened. Connecting to people on an emotional level.